Lucas Mapping Solutions offers site location analysis services for new business and existing businesses that are looking to expand. If a store is looking to relocate, we can create a trade area around store customers and weight the center of the trade area by sales volume to determine a new location. Site location data can overlay various demographic data such as income, education, and race/ethnicity; which can help pinpoint the best expansion areas.
Below is a map that shows a 10, 20 and 30 mile buffer/radius around each JCPenney Store in Iowa. Also shown on this map is the underlying population per square mile. This type of map can help a business determine if there is a population base that is under-served, and where to consider sites for expansion.
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